Why do we have a new brand?

From the outset, InPlace Living SDA South Australia operated with the support of InPlace Living in Victoria. As the SA team grew in size and capability, so did the opportunity to build a brand that will have greater impact and be more responsive to the specific South Australian market and SDA demands identified by the team. After careful consideration and investigation, the move to create a new brand commenced earlier this year.

Brand agency Showpony was engaged to find a new name and create our brand. Through extensive research and fine tuning, close consultation with our team and partners, we are proud to be Adenium Living!

We value our relationships above everything else, including our collaboration with InPlace Living in Victoria, who will continue to operate under their brand and banner.

We work with participants to design and build homes that enable them to live the life they want, on their terms. Like our namesake, the resilient desert rose ‘Adenium’, these are homes where people can plant roots and flourish.

Our custom-built homes are literally shaped around the needs of our participants. The visual direction in our logo uses bold, organic shapes to represent the stability and security our homes provide our participants. The logo also symbolises the different types of homes and unique needs of our participants. A warm colour palette contrasts the bold structural shapes, building a contemporary, eye-catching brand. We hope you love it as much as we do!